Our Story

Our Story

Kind Kompany was founded in April 2019 by former model Sam Howlett. During her time in the modelling industry Sam became overwhelmed with insecurities and was becoming increasingly unhappy, after reaching her goal of fronting one of the worlds most known Tattoo magazine covers she decided to take a step back from modelling and focus on finding happiness again.  Sam began changing her lifestyle and incorporating mindfulness into her every day life;  she begun her journey of self love discovering her passion for a more ethical and sustainable lifestyle and Kind Kompany was founded. Shortly after the launch of the business Sam published her first self help book ‘I choose me’ which is available on Amazon.co.uk. Sam now uses her online platform to speak openly about mental health, self love and promotes Kindness through her ethical clothing line.


“Kindness means so much more to me than a small gesture. Kindness is a lifestyle, a choice in which is made every day. Its also very important to not only take care of one another but also this incredible planet we live on; sustainability should be at the forefront of everything we do. Sometimes we live in a fast paced society and struggle to find connection in our very busy day to day lives, powerful yet simple messages on sustainable clothing creating small yet meaningful connections everyday really entwined all of my passions into one, and that’s when Kind Kompany was founded. From the bottom of my heart, thank you to every single person who continues to support my mission to spread kindness.

 Sam Howlett

Our Promise

At Kind Kompany, our promise is to always stay kind; all of our clothing is ethically sourced and manufactured. Made from organic cotton, our range is free from allergenic and toxic chemical residues.

Our packing bags and mailing bags are all made from recycled materials and are biodegradable.  

Our Vision 

At Kind Kompany, our vision is to spread positivity one garment at a time. We are creating a comfortable and accepting legacy for equality and love, allowing people to express themselves and be true to who they are.

'In a world full of diversity, make a statement, create change and spread positivity'